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Steffen, Steffen and Associates
Aligned Thinking Institute

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Aligned Thinking

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Course Objectives
Course Content
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SP Creates Significant
      ROI in CRM, PRM &
      ERM Areas

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About SSA

Dr. R. James Steffen
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Aligned Thinking: Make
      Every Moment Count
      Sample Chapters

Successful Partnering
Course Content

The Ultimate Competitive Edge

The Successful Partnering Seminar will show you, using hard research, that:

  • It's a myth to think the satisfied customer is loyal.

  • The Ultimate Competitive Edge is the Very Satisfied/Delighted Customer.

  • The quickest, easiest, surest, and most cost effective method to create the Very Satisfied Customer is partnering with the customer who accepts the responsibility for making themselves very satisfied and helps you optimize your impact on their business and career success.

The 5 Keys to Successful Partnering

The Successful Partnering Seminar will help you discover:

  • The five keys to Successful Partnering and clarify why they work.

  • How to make them work for you in both your business and personal life.

  • How to make them work for your organization to create Very Satisfied Customers (customers with uncommon loyalty who want to partner with you).

The 3-Step Quick Start Method

The Successful Partnering Seminar will teach you:

  • The simple 3-Step Quick Start Method of Successful Partnering.

  • How to use the Quick Start Method to create Very Satisfied Customers (the Loyal Customer that gives you the Ultimate Competitive Edge).

  • The tools from the Quick Start Method through several role plays especially created for your environment. (This is the method John Wooden used to win the most NCAA basketball championships in history. You will be coached using this method yourself.)

4 Steps to Make Your Partnering Believable

The Successful Partnering Seminar will show you:

  • The Trust/Risk Scale, which will help you understand the challenge of making the partnership believable.

  • The 4 Steps to Fantastic Follow-Up, and how to use the process in order to make the partnership immediately believable.

  • Why Fantastic Follow-Up works and how to make it work for you.

4 Steps to Deal with the Unreasonable Request

The Successful Partnering Seminar will demonstrate:

  • The 3 Step method for handling the unreasonable request.

  • And practice making it work for you. (You will even be coached personally on how to make it work.)

  • And, you will learn how to coach others to make it work for them.

Successful Partnering with Internal Customers and Life Partners

The Successful Partnering Seminar will help you:

  • Adapt the tools and techniques to your internal customers.

  • Show you how to adapt the same tools and techniques to your relationships outside of business, even a life partner.

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